Airchecks

My basic approach to on air is this. First and foremost, a good air talent must interact with listeners. That's why every creative element on my show, each and every day, includes a listener. Second, I believe, winning means being local. The best content is local, because we are indeed the only local medium left. Radio listeners want to hear someone who relates to them in their own community. Put these two things together with the stories of your own life and experience and you can create compelling content that wins book after book.