Imaging

Research in Abitron's Personal People Meter world has shown consistently that long, highly produced, laser effect laden imaging and over- the- top- production is a major tune out. Its important to be brief, lightly produced and memorable. Great branding requires more creative writing than over-the-top production. Most of my imaging is simple and can be played over music intros. I work hard to produce memorable ten- in- a- row and hour -long music sweeps and music promos that emphasize listener benefits. You can hear for yourself the difference.